Out-of-town bikes and cars retailer, Halfords, is to open a chain of bike-only stores in central London.
The first branch of ‘Cycle Republic’ will open in Euston this autumn. The brand was previously used by Halfords for a small number of stores that closed in 2009.
Halfords is seeking to capitalise on what it describes as “an explosion of people rediscovering cycling”. It reported a 21% increase in its first quarter like-for-like sales this year, including a 35.1% increase in premium bike sales.
The chain will target cyclists in the busiest commuter areas, taking a ‘one-stop shop’ approach with high-end bikes, commuter models, and an extensive range of parts, accessories and clothing.
Halfords’ entire range will be available to customers via click and collect, and there will be in-store mechanics for repairs and servicing. According to Cycle Republic director Peter Kimberley:
“We have the opportunity to bring something different to the marketplace in central London – new and unique ranges for the urban cyclist and an expert team offering servicing and repairs. Our new stores will offer range, expertise and convenience, helping to make cycling more accessible for Londoners and supporting more people getting on their bikes.”
Further stores will open in London in spring 2015, with potential for more sites to open across the UK.