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Become a bike barista with the Wheely coffee cart

22 Apr 2014 coffee business
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A group of Swedish entrepreneurs is aiming to create a worldwide coffee company – entirely through pedal power.

Wheely’s Café is a network of two-wheeled coffee carts which come ready equipped with “everything to sell coffee, tea, soft drinks and pastry”. Now, the Swedish company is looking for wannabe bike baristas to take the franchise worldwide.

For $2,500, you get a Wheely’s bike with a parasol, thermos flasks for coffee, solar-powered battery unit, pastry display units, sink, gas stove and storage – plus “a lot of small ingenious details, like a small loudspeaker to play the happy morning music”. The bike has been developed by NSID, “the Nordic Society for Invention and Discovery”.

Wheely’s also grant you a lifetime license for the brand, and rights to it within a certain area. They claim that the bike will quickly pay for itself in urban areas:

“Our tests show a daily profit of between $150 - $300 from our Wheely’s testing in Sweden, great revenue that goes hand in hand with great fun, not to mention the health benefits. Of course, most of the selling will be done in the rush hours. You can expand that money quite a lot by selling lunch / salads / sandwiches. If you have a spot in central London / New York / Tokyo you can probably put a zero after our estimates.
“You will be part of a global network of Wheely’s owners, getting a great bike, keeping fit and being ecological. In short: Making the world better, one pedal at a time!”

The company pitches itself as the anti-Starbucks – using the methods of the big chains to empower local businesses. “You could say we use their own weapons against them, only Wheely’s is nimbler, smaller and faster moving.” They aim to be present in 100 cities within a year.

The project is being funded by IndieGogo, a Kickstarter-like platform where cheaper prices are available to those who sign up first. You can find out more on the project page.

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