Oxford is, unsurprisingly, very well blessed for bike shops, from folding-bike specialists to the racier shops down the Cowley Road. The city’s one cycling café (so far) is Zappi’s, above Bike Zone on St Michael’s Street; founded by ex-pro Flavio Zappi, it’s the base for its own cycling club.

Cyclox is Oxford’s cycling campaign, making the case for cycling with local councils and vociferously in the local press.