An Oxford enterprise is seeking to resurrect the tradition of bicycling bakers by delivering a sourdough loaf to its customers every morning.

‘Ridden & Rise’ aims to deliver freshly baked bread every morning, between 6am and 7am. Their cargo bike will be covering the OX4 area – the postcode covering East Oxford, Cowley, Blackbird Leys, Sandford-on-Thames, and Iffley. Each loaf will cost £4, with a 50p discount for scheme members.

Two loaves will be on offer: ‘Town & Gown Sourdough’ and ‘Sunflower Seed Sourdough’. Croissants are under consideration, too, but the bakers are seeking feedback from a ‘taste test team’ on their recipe. Ridden & Rise aims to launch in spring 2014.

Find out more at their website, breadfolk.com.